Brian Otieno has never heard of your shop.

In eleven weeks he will spend KES 31,498 at Sokoni Home & Electronics. He will never walk in, never call, and never wait for anyone to get back to him. Three tools do the whole thing, and this is the order they do it in.

1. Unified Inbox
2. Product Catalogue
3. WhatsApp Marketing

21:04
Brian Otieno, eleven weeks in
2
orders,
zero phone calls
31,498
KES spent
in total
1
message
answered on time
He arrived on Instagram, bought from the catalogue, and came back because of a campaign. Nobody at Sokoni typed a single one of those replies.
20:52

One inbox to catch them.
One catalogue to sell them.
One list to bring them back.

Brian was one customer on one Thursday night. The three tools that handled him are the same three that handle the next four hundred, on the number you already give out.