Practical guides on WhatsApp Business, AI customer service, and growing your business with messaging in Kenya and across Africa.
Building a list, writing campaigns that get replies, and knowing what they cost. Start here if you want to sell on WhatsApp. See the product: WhatsApp Broadcast Marketing.
Nine ways Kenyan businesses collect opt-ins, consent wording you can copy, how to bring an old customer database across legally, and what records to keep.
Read guide →Ready-to-submit copy for new stock, flash sales, booking reminders, delivery updates, re-engagement and festive campaigns, with a suggested send time for each.
Read guide →Meta's message fee, your platform fee, worked numbers from 500 to 10,000 contacts, what you are never charged for, and five ways to cut the cost per reply.
Read guide →Bulk SMS is cheaper per message. WhatsApp is usually cheaper per reply and per sale. Worked KES numbers for a 1,000-contact campaign, and where each channel genuinely wins.
Read guide →A month-by-month plan built around the payday cycle, school terms and the festive season, with a suggested campaign for every moment worth sending on.
Read guide →Why these ads beat a landing page form in this market, how the 72-hour free window works, and the one mistake that wastes the entire budget.
Read guide →Why read rate is the vanity metric, why reply rate is the one to run on, how to build your own baseline, and a diagnostic table for a campaign that underperformed.
Read guide →The saved-number rule, the 256 cap, sending limits and quality throttling. Six reasons your campaign reached a fraction of your list, and how to tell which one it is.
Read guide →Access, costs and choosing who to run it with, before you send anything.
What the WhatsApp Business API is, who needs it, what it costs in Kenya, and the fastest way to get verified and live.
Read guide →Meta now charges per message, not per conversation. Here is what WhatsApp really costs a Kenyan business, what is free, and a worked KES example.
Read guide →The three kinds of vendor you will meet, twelve questions to ask before you sign, the pricing traps to check for, and when a different platform is the better fit.
Read guide →The rules Meta enforces, the law the ODPC enforces, and how to keep sending without losing your number.
Why business numbers get banned, the opt-in and template rules, how often to send, and a pre-send checklist to protect your number.
Read guide →The consent standard, the rights your customers hold, registration with the ODPC, the records to keep, and the penalties for getting it wrong.
Read guide →Nine reasons Meta rejects message templates, each with a before and after rewrite, plus the difference between a rejected template and a paused one.
Read guide →Answering customers instantly, in their language, at the hours they actually message you.