WhatsApp quality rating
Meta rates every sender on how recipients react to their messages. A healthy rating keeps your sending limits climbing; a poor one puts those increases on hold.
Quality rating
Meta gives each sender a rating based on how recipients respond — blocks, spam reports, and low engagement all count against you. A healthy rating keeps you climbing toward higher sending limits; a poor one can pause those increases.
| Rating | What it means |
|---|---|
| Green | Healthy. Keep doing what you're doing; your limits can keep growing. |
| Yellow | Warning. Recent feedback has dipped, review your recent sends and tighten targeting. |
| Red | At risk. Sending may be restricted, pause the campaigns causing complaints right away. |
A sustained low rating is also how Meta enforcement starts: if the number stays Red, Meta can restrict it further or suspend it entirely. If that happens, see WhatsApp account suspended or banned: what to do.
What lowers your rating
- Messaging people who didn't opt in or don't recognise you.
- Irrelevant or repetitive promotional blasts.
- Sending to large lists all at once instead of spacing sends out.
How to recover
- Send only relevant messages to people who opted in.
- Slow down and target your sends; pause the campaigns that triggered complaints.
- Give it time, ratings recover as recent feedback improves with consistent healthy sending.
Common questions
Meta gives each sender a quality rating of Green (healthy), Yellow (warning) or Red (at risk), based on how recipients respond, including blocks, spam reports and low engagement. A healthy rating keeps your sending limits climbing; a poor one can pause those increases.
Blocks, spam reports and low engagement lower your rating. Sending irrelevant or unsolicited messages, blasting large lists at once, and messaging people who did not opt in all push your rating toward Yellow or Red.
Send only relevant messages to people who opted in, slow down and target your sends, and pause the campaigns that triggered complaints. Ratings recover over time as recent feedback improves, so consistent healthy sending brings you back to Green.