WhatsApp message costs
WhatsApp message charges are paid to Meta at its published rates, with 0% markup from HabariChat. What you pay depends on the message category and the country you're messaging.
Message costs
WhatsApp message charges are billed per message and paid to Meta at Meta's published rates, HabariChat adds 0% markup. Your HabariChat subscription and your WhatsApp message costs are two separate things.
Cost depends on the message category:
| Category | Used for | Relative cost |
|---|---|---|
| Marketing | Promotions, offers, broadcasts | Highest |
| Utility | Order updates, receipts, notifications | Much cheaper |
| Authentication | One-time passcodes & verification | Low |
| Service | Your replies within the 24-hour window | Free |
In Kenya, rates sit near the low end of Meta's range: a Marketing message is approximately KSh 3 (about $0.0225) and a Utility message approximately KSh 0.50 (about $0.004), so a campaign to 1,000 contacts costs about KSh 3,000 in Meta message fees.
Common questions
WhatsApp message charges are billed per message and paid to Meta at Meta's published rates, with 0% markup from HabariChat. The exact cost depends on the message category (Marketing, Utility, Authentication or Service) and the country, so check Meta's official rate card. In Kenya, a Marketing message is approximately KSh 3 (about $0.0225) and a Utility message approximately KSh 0.50 (about $0.004).
Yes. Service messages, which are your replies within the 24-hour customer service window, are free. Marketing messages cost the most, while Utility and Authentication messages are cheaper.
No. Your HabariChat subscription and your WhatsApp message costs are two separate things. The message charges are paid to Meta, while your subscription covers the HabariChat platform.