What are objections in this report?

Objections are the things people say right before they stop replying, such as a price concern, a delivery worry or a request for a discount. They are ranked by how often they appear so you can answer the common ones up front in your ad copy and templates.

Which plan includes What Customers Ask?

Premium. On Starter and Growth the report appears in the menu but shows an upgrade panel instead of data.

Intelligence & Reports

What Customers Ask Premium

Q: How do I find out what my customers ask for most?

The What Customers Ask report ranks the topics customers raise, with how many conversations each one appeared in, how often it led to an order, and how often it was handled badly. You can filter it to a single ad or campaign to see what that audience wanted.

Q: What is the difference between this and Unanswered Questions?

Unanswered Questions, in the AI Assistant reports, shows what your knowledge base could not answer, so it is a documents problem. What Customers Ask shows demand, including the topics your AI answered perfectly, so it is a stock, pricing and campaign decision.

What your market keeps asking for, ranked, with how often each topic ends in an order. Your next stock order, your next FAQ and your next campaign message, written by your own customers.

This report is part of Acquisition reports and is available on the Premium plan. On Starter and Growth it appears in the menu and shows an upgrade panel instead of data.

The topics customers raise

What you see. A ranked list of topics with, against each one: how many conversations it came up in, how often it led to an order, and how often it was handled badly. Typical topics are a product or model, delivery to a particular town, price and discounts, warranty, opening hours, spare parts, sizes and colours, installation, or payment terms.

How to use it. Three moves come straight out of this list:

High volume, high order rate. Put it in the ad. This is what your market wants, and you close it well.
High volume, low order rate. Something is broken between the question and the sale. Check price, stock, or whether the answer is clear.
High volume, often handled badly. Write it into your knowledge base today. Every one of these is a lost sale you are paying for repeatedly.

How it's calculated: topics are drawn from finished conversations and counted once per conversation, so a customer who asks about delivery four times counts once. The order rate is orders divided by conversations that raised the topic.

Objections: what they say before they leave

What you see. The things customers say right before they stop replying, ranked by how often they appear. Price concerns, delivery worries, discount requests, "let me check with my husband", "I'll come to the shop", and the rest.

How to use it. Answer the top two objections before they are raised. If "how much is delivery to Mombasa" is a recurring objection, put the delivery cost in the ad creative and in your first automatic reply. An objection you answer up front stops being a reason to leave.

Objections make excellent message templates. A template that opens with the answer to your most common objection usually outperforms one that opens with a greeting.

Filter it to one ad or campaign

What you see. The same topics and objections, narrowed to the conversations that a single ad or a single broadcast started, for the date range you chose.

How to use it. This is how you tell a targeting problem from a product problem. If one ad brings a flood of questions about a model you don't stock, the ad is attracting the wrong buyer. If every audience asks the same thing, that is genuine demand, and it belongs in your next stock order.

Pair it with Ad Performance: the ad row tells you how many bought, this report tells you what they wanted.

How this differs from Unanswered Questions

Two reports look similar and answer different questions. Use both:

Report	Question it answers	What you do about it
Unanswered Questions	What could the AI not answer from your documents?	Upload or update a document.
What Customers Ask	What does your market want, including what you answered well?	Stock it, price it, or advertise it.

Both are counts of finished conversations from the period you selected, so they can be read side by side. A topic that is high in both is the most urgent thing on your desk.

Common questions

How do I find out what my customers ask for most?

This report ranks the topics customers raise, with how many conversations each one appeared in, how often it led to an order, and how often it was handled badly. You can filter it to a single ad or campaign to see what that audience wanted.

What's the difference between this and Unanswered Questions?

Unanswered Questions shows what your knowledge base couldn't answer, so it's a documents problem. What Customers Ask shows demand, including topics your AI answered perfectly, so it's a stock, pricing and campaign decision.

What counts as an objection?

The things people say right before they stop replying: a price concern, a delivery worry, a discount request. They're ranked by how often they appear, so you can answer the common ones up front in your ad copy and templates.

Which plan includes this report?

Premium. On Starter and Growth it appears in the menu but shows an upgrade panel instead of data. See plans & pricing.

My list is short. Is something wrong?

Usually not. Topics are counted from finished conversations in the date range you picked, so a short window on a quiet week gives a short list. Widen the range to a month before drawing conclusions.